Our Story
TCHA is a study in closeness. Made In India.
It was shaped by years of learning, living, and observing - by walking the streets of Paris until they felt like home, by absorbing the language of European style and by understanding luxury not as a spectacle, but as a feeling.
While pursuing my Double Master’s in Luxury Marketing and Management in Paris, I came to see luxury differently. In Europe, elegance lives in ease. In restraint. In the confidence of knowing who you are. Luxury was never loud, it was lived in. Worn effortlessly. Chosen instinctively.
Paris introduced me to matcha, not as a beverage, but as a philosophy. An art of slowness, intention and quiet precision.
The same values shape everything we create at TCHA.
My education extended far beyond classrooms. Time spent in flagship stores, ateliers and conversations with leaders across the luxury industry taught me how heritage brands balance craftsmanship, storytelling and modern relevance. I learned that true luxury is never rushed. Every decision matters. Every detail has meaning.
Paris became my second home. It taught me that style can be free-spirited yet grounded, classic yet personal. That luxury is not about excess, but intention. Not about rarity, but resonance.
TCHA was born from this belief.
Rooted in the depth and craftsmanship of India, TCHA exists to create pieces that feel close, emotionally and intuitively. Objects designed to move with you, to belong in everyday life rather than behind glass.
Because luxury should not be rare.
It should be felt.
It should be lived with.
It should belong to you.
Welcome to TCHA - your everyday ritual.
(Jivika Lillaney, Founder)
Inspired by a life’s work.
TCHA is inspired by my father’s legacy of over 35 years and the values he built his life’s work on patience, integrity and an uncompromising respect for craftsmanship.
JL Collections Pvt Ltd is a globally trusted name in the design and manufacture of custom, handcrafted genuine leather goods. Our parent company, Pragati International serves clients across India, North America, Europe, Middle East, Gulf States and Latin America.
Watching a heritage brand take shape taught me that true luxury lies in intention and an uncompromising respect for craft.
That foundation shapes TCHA today. Bringing together the depth and precision of Indian craftsmanship, refined over generations, with a modern sensibility rooted in elegance and timeless design.
(Narendra Lillaney, Owner: Pragati International)